Rulings

This does not count as performing the action to employ/recruit/equip this retainer/ally/equipment in respect to section 3 of the rules. The same vampire can play the respective card in a normal fashion during their turn, if unlocked.
This is not an action, so cost reductions referring to an action do not apply. (e.g. Charisma, Erichtho)
The card is not "played" by the minion (e.g. Louhi's ability cannot cancel it).